USAID Communications Requirements
& Obligations of Winrock and NGO partners
|No||Items required||Length||Description||Purpose||Important elements||Timeline|
|1||Snapshot (Success story).||350-500 words.||Story which shows changes made by and successes
of the project and the impact on beneficiaries.
|· Evidence of achievement of CTIP project that we report to donors;
· Communication tool to raise awareness and increase understanding of the program;
· For research purpose.
|· A good photo (with caption).
· Font: Gill Sans.
· Connection with a testimony of someone involved in the activity.
· Positive change (e.g. Change in victims’ lives).
· Indicates impact of the project.
|W1 of the last month of each quarter
(1 per quarter).
|2||Short Report: Key events /activities.||140 characters /Two sentences||A short description of your main project activity.||Used for Facebook and Twitter.||· Impact statement.
· Highlight the impact/result the main activity/event.
|During and immediately after the event/activity.
|3||Long Report: Key Event/activity: (news format).||150-500 words.||Blog and Newsletter.||· Hot News style
WH (What, Why, When, Where, Who, How..).
· A few good photos.
|1 or 2 days after the event/activity.
|4||Monthly bullet points (Photos of the month).||A phrase or sentence.||Short descriptions your project activities of the month along with good photos.||Photo Gallery/
|Show activities of individual organization.||28th of the each month
(As many as possible).
|5||Press Release (joint).||A page.||Introduce/ capture journalists’ interest on our project activity/ achievement.||Media relation and
|· Hot News style
WH (What, Why, When, Where, Who, How..)
|When there will be things for the public interest/that are newsworthy.|
|6||Media Advisory.||A page & agenda.||Invite/ introduce
journalists to our key upcoming events.
|Media relation and invitation.||· Event briefing (newsworthy).
|Introduce/invite journalists to come to an important event.|
|7||Event Calendar Update.
|Filling out the required information.||Spread sheet (sent by Davan).||Book the schedule of Representative from US Embassy /USAID mission.||Filling out the required information in the spreadsheet.||At least a month before a new quarter start.|