USAID Communications Requirements
& Obligations of Winrock and NGO partners
| No | Items required | Length | Description | Purpose | Important elements | Timeline |
| 1 | Snapshot (Success story). | 350-500 words. | Story which shows changes made by and successes
of the project and the impact on beneficiaries. |
· Evidence of achievement of CTIP project that we report to donors;
· Communication tool to raise awareness and increase understanding of the program; · For research purpose. |
· A good photo (with caption).
· Font: Gill Sans. · Connection with a testimony of someone involved in the activity. · Quotes. · Positive change (e.g. Change in victims’ lives). · Evidence. · Indicates impact of the project. *Feature Story* |
W1 of the last month of each quarter
(1 per quarter).
|
| 2 | Short Report: Key events /activities. | 140 characters /Two sentences | A short description of your main project activity. | Used for Facebook and Twitter. | · Impact statement.
· Highlight the impact/result the main activity/event. |
During and immediately after the event/activity.
|
| 3 | Long Report: Key Event/activity: (news format). | 150-500 words. | Blog and Newsletter. | · Hot News style
WH (What, Why, When, Where, Who, How..). · A few good photos. |
1 or 2 days after the event/activity.
|
|
| 4 | Monthly bullet points (Photos of the month). | A phrase or sentence. | Short descriptions your project activities of the month along with good photos. | Photo Gallery/
Photo display.
|
Show activities of individual organization. | 28th of the each month
(As many as possible).
|
| 5 | Press Release (joint). | A page. | Introduce/ capture journalists’ interest on our project activity/ achievement. | Media relation and
news covers. |
· Hot News style
WH (What, Why, When, Where, Who, How..) (Newsworthy) |
When there will be things for the public interest/that are newsworthy. |
| 6 | Media Advisory. | A page & agenda. | Invite/ introduce
journalists to our key upcoming events. |
Media relation and invitation. | · Event briefing (newsworthy).
· Invitation. |
Introduce/invite journalists to come to an important event. |
| 7 | Event Calendar Update.
|
Filling out the required information. | Spread sheet (sent by Davan). | Book the schedule of Representative from US Embassy /USAID mission. | Filling out the required information in the spreadsheet. | At least a month before a new quarter start. |
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